Examples of interactive marketing campaigns
 
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Examples of interactive marketing campaigns

The Ten Best Marketing Campaigns of 2016 2016 was a brilliant year if you like innovative marketing campaigns. It allows you to easily create and publish viral content (quizzes, contests, surveys and 40+ other formats) to all your channels. Read on to know more about these interactive campaigns Here are a few of the best B2B marketing brands and their top campaigns from 2015. The reality is that visual content marketing is something that you need to be paying attention to, even if you have to learn to flex some different content muscles to do it right. Below are some awesome examples of Guerrilla marketing campaigns that will get your heads turning. Here is a list of four critical success activities/skills that should always be part of your campaign development process. In terms of return on investment, the Direct Marketing 12 Memorable Event-Marketing Campaigns. Perhaps one of the most simple but visually effective direct marketing campaigns was for Schott Solar, a company which produced solar panels with a 20 year warranty. The brilliant examples of direct mail marketing campaigns are just some of the reasons to employ direct mail when targeting your consumers. The 10 Best Virtual Reality Marketing Campaigns By Greg Marchilena Virtual reality marketing is becoming increasingly important, as it enables marketers to give customers the closest experience they can get of a product, service, or place without physically being there. But the explosion of digital culture in recent years has dramatically changed the playing field and the rules, especially for children and teenagers, and companies marketing fast food, snack food, and soft drinks are at the forefront of the game. You’ve met with your creative team, but your ideas for marketing campaigns are all tired, or not very good. 6 examples of extraordinarily successful marketing campaigns We live in the era of consumption. It is a pioneer company in 360° communications as they rapidly understood they had to get in touch with consumers to create links and to look for them wherever they are. A new dimension has been added to that context through the high usage of digital and social selling activities. in an interactive way 4 Interactive Content Marketing Campaigns We Love Shutterstock: Creative Trends Report Shutterstock gathers data from its millions of customers and shares what’s hot and the trends it sees for the coming year. Remember, consumers are inundated with as many as 2,904 media messages on any given day, and will positively recall only four. It’s how advertisers of the modern age can catch the attention of this generation who are always on the move and do not want to be bothered by interruptions. They created a 20 year warranty calendar which was distributed to the solar panel wholesale market. We’ve curated a selection of the most inspiring and effective email marketing campaigns sent. nl/blog/ Qualifio is the leading platform for interactive marketing and data collection. London creative agency Work Club developed the RFID enhanced SmartCap for Strongbow Gold Cider. The term “integrated marketing” has been in the nomenclature of the advertising community for more than three decades now. In early 2012, the “Everylove on Every Cup” campaign turned every Starbucks cup into a Valentine’s Day card. Take Our Dashboards for a Test Drive See how easy it is to transform your data into actionable business intelligence. Experiential marketing is all about creating positive associations between a brand and an experience. That’s what social marketing is all about. Since 1999, EPS has provided brands and agencies with top tier event staffing and execution services. Together we’ve compiled a list of 21 interactive marketing examples to inspire and motivate you to conquer 2017 with great content. MailBakery is a Dedicated Service to Custom Design and Code of Email Marketing Newsletter Templates. I think with the advance in technology more companies should adopt interactive emailing strategy particularly incorporating embedded videos, ratings, menus or navigation, sliders, forms etc. I hope these will serve as good examples for your own marketing campaigns. Over the years, they have also launched a number of amazing marketing campaigns that used the latest technology to wow visitors. Marketing Takeaway In the end, it’s not always about what you do, it’s how you do it. They have gone the extra mile to engage the recipients. Guerrilla marketing is an advertisement strategy to promote products or services on the streets or other public places with little money. . Although hashtags were created as a way to organize the massive amount of content working its way through Twitter, they’ve since evolved into something much more. 1. This ability to react to the actions of customers and prospects means that trigger based marketing is dramatically more effective than normal direct marketing. Consider the Skittles ‘Touch’ campaign, which comprised video spots encouraging viewers to put their fingertips on their video or computer screens to interact with the ad—for instance, to have their fingers licked by a cat. That inspired me to pick out the best 15 must-see interactive Youtube ads Cisco has always been proactive in its use of content marketing and social media to scale marketing campaigns using channels such as Facebook, Twitter, and YouTube. Below is my all-time favourite Guerrilla marketing campaign. However, the company’s marketing team knew it was benefitting from social media but were struggling to prove it. Get inspiration to spark upcoming digital marketing campaigns with real-world examples from top brands that have mastered the art of social persuasion. Planning and executing experiential and interactive marketing campaigns takes a lot. Another great way to learn about the practice of viral marketing is to look closely at successful campaigns that have been run in the past. When users freely share content within their social networks a campaign is often considered to have “gone viral” The viral aspect refers to the way viruses spread between people. Integrated marketing campaigns can be a tricky art to perfect. According to the Content Marketing Institute, “content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience—with the objective of driving profitable customer action. A one-to-one marketing practice, interactive marketing centers on individual customers’ actions and is driven by customer behavior and preferences. With the above online promotional advertising campaign examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. Interactive Marketing. Best Examples of Successful Marketing Campaigns 1 – Zappos. In order to find some creative advertising inspiration, I decided to search the web for the best examples of guerrilla marketing I could find. “If this is achieved, chances are the message will break The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award winners. Early examples of successful engagement marketing campaigns PROMO magazine has credited Gary M. Whether you are looking to track digital marketing performance, SEO progress, or your social media growth, having Check out our roundup of 18 examples of delightful holiday marketing campaigns, and use these ideas to fuel your own holiday marketing ideas. Advance Your Career in Business! Our online MBA stresses critical business topics with courses in marketing, organizational behavior, leadership, finance and accounting. These airline marketing campaigns are often fun, interactive and highly visual, making them particularly appealing to millennials. Want to see what CDC and other health communication and social marketing professionals have done to reach their target audiences? On this page are links to numerous CDC campaigns plus other health communication and social marketing materials and interventions. Get inspired with our favorite examples of brands doing a smashup job. 5 Great Viral Marketing Campaigns & Why They Worked In recent years viral marketing campaigns have been the lifeblood of what us marketers do best, with the greatest strategies catapulting its stars into the national and even international limelight. But more than that, it also invaded every area of social 20 Thanksgiving Contest Ideas and Examples. Oversees the work of designers, illustrators, photographers, and others. Marketing budgets are shifting to Interactive marketing campaigns can be executed online or offline; either way, they’re pretty effective. 18 Brilliant Examples of Holiday Marketing Campaigns. Fashion marketing campaigns tend to be creative, sometimes controversial, but always at the forefront of what’s cool. While it may not be rocket science, the struggle to suppress illegal streaming and downloads is just one obstacle that networks have to go up against. For this reason, we’ve seen more and more interactive poster campaigns from brands like Carlsberg and Pepsi. Far from the smokey rooms of Mad Men and the old-school ad campaign that told consumers what they were supposed to like, modern marketing whizzes have decided they are just much, much too lazy for that. Coca-Cola’s Happiness Machine. Personalized marketing is a highly effective but woefully underutilized strategy. If you are planning to develop a video, a good start is to develop a brief of what can be the tone and style for your videos. 54 Interactive Marketing Campaigns - Marketers are trying to get your attention. Includes all-time classics, Cannes winners and banners that make you ask yourself – “Now why didn’t I think of that?” This is online advertising at its creative best. Top Viral Social Media Marketing Campaigns Of 2015 Adam Barsby 22/04/2015 Social media marketing can be a tough nut to crack, but for many brands, having a single viral marketing campaign can prove wonders for brand awareness and gaining a following. For example, offering special incentives to make a purchase or providing helpful, timely content to your audience are both effective options. It's no surprise the viral campaign got so The eight advertising examples are by no means the only ways to market your business. 24 Great Examples of Periscope Marketing Campaigns By Eric Siu You’ve probably been hearing a lot about Periscope in the last half year, but just in case you’ve been living under a petrified camcorder, Periscope is a live streaming video app that Twitter launched in March. The original idea of integrated marketing was to blur the lines that Lifecycle Marketing Campaigns Build your foundation for automated emails to reach customers at every stage of the buying lifecycle with automated customer retention campaigns. Approaching creative challenges with an inventive spirit has never been more important. Many businesses are already experimenting with interactive video, and some have got considerable success. The following companies not only engage but also wow consumers with creative, unique, and fully-interactive campaigns. The sun has set on 2014, so it's now time to pick 30 of the best social media campaigns for the rest of 2014. If you look at recent marketing campaigns, you will likely notice a massive shift in targeting. For example, with Intel's ' Me The Musical ' campaign, users were encouraged to create their own personalized animated musicals and share them on Facebook. Examples of Interactive Campaigns worldwide, carefully selected by Urban Interactives. In this guide, you'll learn strategies you can use as inspiration for your next marketing initiative, so your campaign content never falls flat. If your fans and followers are engaging with your campaign, that’s great, but make sure you give them a reason to be there that will help move the needle for your company as well. Are there any other awesome Instagram marketing examples or strategies you’ve seen? Turn marketing data into actionable insight with interactive dashboards that make results accessible. To get an idea of how big a missed opportunity this is, take a look at Home » News » 8 Brilliant Financial Services Marketing Campaigns 8 Brilliant Financial Services Marketing Campaigns Here at OLIVER, we sit up and take note when a brand deploys an innovative marketing approach to tackling their most pressing business problems. Analyze campaigns in real-time Identify changes in customer trends and sentiment Direct response is "a type of marketing designed to generate an immediate response from consumers, where each consumer response (and purchase) can be measured, and attributed to individual advertisements. When people think of event marketing, they think of one or two things. Best Examples of Re-engagement Email Campaigns Sidekick (Now HubSpot Sales Tools) Social marketing examples Applying social marketing principles leads to behaviour change projects that work, based on real insight into people's lives and motivations. Even though it’s easier than ever to provide relevant marketing materials to different audiences, most marketers simply aren’t doing it. The number of people who use smart phones is growing at a phenomenal rate each year. Reynolds, founder of GMR Marketing , with being the pioneer in the practice of engagement marketing. The definition of interactive marketing comes from John Deighton at Harvard, who says interactive marketing is the ability to Marketing communication managers, also known as marketing services managers, handle internal and external communications. com . A lot of emotional and financial investment goes into executing your grassroots marketing campaigns, so you’re probably thinking: “It would be easier if I could draw inspiration from a big diverse list of actual grassroots marketing campaign examples, with verified success metrics, to give me both confidence and ideas for my next campaign. Here are 5 campaigns from Halloween 2015 that got it right! These Halloween Campaigns are Scary-Good Examples of Interactive Content Interactive marketing is a one to one marketing process that reacts and changes based on the actions of individual customers and prospects. Here are the Best 100 Guerilla Marketing examples I’ve seen. Viral marketing is a technique used to promote content or products organically, often though the use of social media. How Marketers Target Kids It should come as no surprise that the top ten viral marketing campaigns interactive environments based on products and brand names Marketing has long been a feature of our daily landscape. Digital marketing teams use a number of tools to promote their services and products, and tracking the results can often be time consuming and difficult. We specialise in static, interactive and animated visual content marketing campaigns. We list the best Snapchat campaigns. In your daily life, you may encounter examples of other business’ guerilla marketing tactics, without even realizing it. For a brand that wants to do this kind of thing, remember that storytelling is about being the story in the end, whether this is the cheekiness of HTC, or the soap that makes magical things happen. Although VR marketing is in its infancy, by all accounts it is one of the hottest trends in marketing. 7 Examples of Killer Social Media Marketing Campaigns from 2014 Last Updated On: November 9, 2017 Boasting one thousand friends on Facebook doesn’t mean you’re cut out to create a major social media (SM) marketing campaign. Using Oculus Rift, a VR product owned by Facebook, Medical Realities allows you to drag the video 360 degrees around with your cursor. While texts are an effective way to distribute coupons and highlight upcoming promotions, emails allow a more interactive experience. In the 1990s, online marketing—the practice of driving actions on the internet—exploded. Keep it balanced Like most things in life (and in marketing), your campaigns cannot and should not rely too heavily on any one approach. We've rounded up 10 examples of noteworthy re-engagement emails campaigns to inspire your efforts and help you win back some of the fallen ones. Truly memorable ad campaigns create a visceral response -- one of joy, wonder, shock, inspiration, motivation, compassion or surprise. Related Blog Posts The Latest in Intelligent Marketing from the Marketing Cloud Keynote at Dreamforce ‘18 Experiential marketing is a promotional strategy that involves creating an interactive experience to get customers talking about your product. Rather than being passive receivers of messages, experimental marketers trust that costumers should be actively involved in the experience and developing a relationship with the brand. They have some of the most sophistacted lifecycle marketing campaigns in the world, so it’s only natural we should look to them for inspiration! Amazon spends a massive amount of time optimizing user flows and driving customers back to Amazon. We live in a multi-media world, which means that new media and old media sit alongside one another, sometimes competing, other times working collectively - in the case of integrated campaigns they work together. B2B marketing campaigns don’t have to be dry or boring. Traditionally, advertising flows in one direction. Check out these 20 inspiring interactive marketing examples to get your creative juices flowing for a new campaign that invites audience participation. In fact, their CEO, Tony Hsieh, wrote the book on it. ClicData alerts you when there are deviations in the performance of your websites and marketing campaigns. I chose these examples because they were creative, inspiring, or otherwise notable. Examples of social media-based airline campaigns include Wow Air's SnapTraveler campaign on Snapchat and EasyJet's Orange Monday campaign on Twitter. QR Code Examples for Marketing Campaigns QR Code Campaign Examples There have been numerous brands that have effectively used QR Codes in their advertising both online and in retail shops. Marketers can create amazing B2B videos with storytelling; it's all about finding the right approach and inspiration. PR Examples is an independent blog dedicated to celebrating the best in PR and marketing stunts and campaigns. 5 Interactive Content Marketing Campaigns Done Right – Including Hillary Clinton Campaign’s Microsite Knorr, Adidas, AT&T, Heineken and Hillary Clinton Campaign are the real marketing successes in 2016 because of their interactive marketing content. When choosing to learn from others’ social media marketing campaign strategies, it is always helpful to choose the best of the best. Contests From giveaways to raffles and social media photo contests, this form of engagement is a proven way to capture an audience’s attention. These industry specific visualization dashboards allow you to get a feel for how easy it to use InetSoft's dashboard software. Because interactive marketing is customer-centered by definition, marketers need to pull out all of the stops to meet their expectations and demands Our work gets big results. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive This post compiles 10 outstanding examples of social media campaigns you need to see. Viral marketing is one of the most desired, yet least understood aspects of traditional advertising. Brands are evolving. of its marketing efforts. Cinnamon Infographics is the Visual Communications Agency. There are many definitions (and arguments) for integrated marketing, but I think one of the best versions comes from Nicholas Kinports, EVP of Strategy at NOTICE Agency: The best examples of interactive content marketing solve problems first and are content marketing campaigns second. Social media’s power to drive campaign success into uncharted territory has resulted in a massive shift in content marketing. Take a look at these Brand Campaigns which I think were some of the best on Instagram. Spend less time on Excel and spend more time generating leads for your sales team! Track your campaigns and their success. Marketing campaigns can be designed with different goals in mind, including building a brand image, introducing a new product, increasing sales of a product already on the market, or even reducing 09/11/2014 5 Examples of Great Mobile Marketing Campaigns. ” Dove's "Real Beauty Sketches" campaign is the new face of viral marketing success. Interactive advertising is a form of media-based marketing that businesses and product manufacturers use to promote products, services and other announcements and information. When Dell integrated unique, branded GIFs into their email campaigns, they saw a 109% increase in revenues. For many companies, marketing campaigns are the main method for both communicating with their market to reinforce their positioning, and for customer acquisition. Guerilla Marketing (Guerilla Marketing) takes consumers by surprise, makes an indelible impression, and pops up where and when people least expect it. Sometimes called trigger-based or event-based marketing, interactive marketing relies completely on an action started by the consumer. Through videos and photos on social media, Dove’s visuals highlighted real women of all different shapes, ethnicities, and ages, highlighting the qualities that made them beautiful. . Fashion Marketing Campaigns that Sparkled in 2013 2013 was a great year for fashion. That's why we’ve compiled a list of the top marketing and advertising campaigns ever, and included a few juicy details explaining what made each campaign standout. 5 awesome experiential marketing campaigns Posted in In The Know on July 7, 2014 by David Morales We get asked for great examples of experiential marketing all the time. Successful Internet Marketing Company Campaigns. Good campaigns follow a theme and include a series of touches with the market. By Dave Smith. Some of these examples are fun, some are inventive, some promote worthy causes, and some just do an awesome Email is the undisputed king of B2B marketing. Whether it’s through influencer marketing, unique and captivating video, or by leveraging current events, each of these campaigns is an excellent example of the potential of Instagram marketing. Check out 10 of the best interactive touch screen campaigns that will inspire you to engage your clients in a whole new way! Some interactive marketing campaigns even stimulate sharing by focusing the campaign on customization and creation. It can be as simple as offering a QR code for more information or as in depth and complex as an experiential event that immerses prospects in your brand. Take these examples and incorporate your brand and your content. These examples simply speak to just how valuable social media marketing can be and what a big difference it can make in lead generation, brand awareness, and sales. T’is the season of giving, and the most effective holiday marketing campaigns are crafted in this generous spirit. This term often refers to a fast-growing shift from one-sided customer interaction to a two-sided conversation. The company used that research to build one of the most successful visual marketing campaigns of the century. 11 most memorable social media marketing successes of 2015 Marketers took to social media in droves in 2015 to reach the coveted millennial generation, but the wave of interest made it harder to Some are using interactive content, and in the world of email marketing, it has, unsurprisingly, proven its worth manifold. The most cost-effective marketing is an idea that can be spread by word-of-mouth. Viral marketing examples over the last decade. A viral video is a bit of online media that becomes a sensation and all of these viral marketing examples are proof of it. Calvin Klein is a great example of company that has fought to stay at the top. Below, I’ll show you some of my favorite examples of viral marketing, hopefully providing some inspiration along the way. 3 examples of successful B2B marketing campaigns By Matt Kleinschmit While it ’s easy to think of memorable examples of successful business-to-consumer (B2C) marketing campaigns —think of the Super Bowl ads that get the most attention—it’s much more difficult to think of B2B marketing examples that get people talking. Whether or not the clothes are wearable… well, that’s beside the point. Explore the Strategy of Multichannel Marketing. Sets the stylistic and artistic direction of advertising and marketing materials and campaigns in print, TV, and on the Internet. Here are different ways to live this day with your digital audiences. The Best Snapchat Marketing Campaigns and Why They Work Snapchat marketing is becoming increasingly popular, but brands first need to understand the platform to succeed. Spin your expertise (such as urban dwelling, lakeside homes or modern homes ) to give your communications authority and to provide your contact with solutions to their problems. We take a look at the best interactive marketing examples, and how they connected with users and improved brand loyalty. Interactive marketing refers to a marketing strategy that encourages active participation between the consumer and the marketing campaign. KLM Airlines marketing with social media is one of the best. Interactive Kiosks If you don’t have a storefront, you can opt for an interactive kiosk. Implementation: child car seats I have outlined three examples of drip campaigns for common home buyers. Like Mother’s Day, Father’s Day presents an opportunity for brands and media alike to engage with their audiences and, eventually, increase profits. Filter, drill down, and scroll around our interactive dashboard examples. Whereas some campaigns aim to reach as many people as possible (think a brand awareness campaign on the Display network, for example), grassroots marketing is the principle of purposefully targeting a highly niche group of people in an attempt to persuade that group to then propagate your message organically. These aren’t just gimmicks, but strategic moves to get more exposure and returns from outdoor advertising investments. Interactive ads on Youtube are great, but they are still an underused way of creating awesome and catchy commercials. Examples of the Best Email Marketing Campaigns of 2018 Table of Contents When it comes to the best examples of email marketing campaigns, you could say the SendGrid marketing team is a rather opinionated bunch. The Internet is a giant blank marketing canvas for brands savvy enough to cut through the noise and find new ways to get consumers to listen up. Once the strategy is in place and the collateral is complete, they can run for many years without intensive re-work. Traditional direct mail often gets ruled as the ‘golden oldie’ of marketing, especially in this digital age where news is real-time, markets are crowded and content sharing is aspired to. Using Interactive Marketing to connect with customers is a must-do for creative agencies and companies today. Below is a list of high-performing interactive marketing examples to inspire your strategy. This includes building a consistent marketing plan and engaging an effective mix-marketing strategy while leveraging the marketing acquisition campaigns. Successful interactive content allows the user to dive in, interact, enjoy the process, and gain insight without feeling targeted. Integrated marketing is driving 2018’s most successful campaigns. There are the conferences, tradeshows and sponsored exhibitions that call to mind people in business casual attire mingling around a showroom floor in-between sessions and networking breaks. Interactive Content is the next big thing in Inbound and Content Marketing. As companies try to one-up each other for consumer eyeballs, these marketing firms' campaigns push the bounds of creativity. Zappos, a leader in shoe e-commerce, sets the gold standard for online customer care. Here are some examples of integrated marketing campaigns that successfully combine marketing communications and tactics to provide a unified experience. Here are 5 ideas to help you run better retail marketing campaigns. This post brings you 9 interactive marketing examples that have had skyrocketing success. The best campaigns have capitalized on the elements that make content shareable on social media Viral Marketing Campaign Examples. Dumb Ways to Die was a watershed for cause campaigns in the impact it was able to make using an infectiously lighthearted animated song. Integrated marketing is the disciplined process of choosing the appropriate marketing strategy, combined with the appropriate mix of tactics, methods, channels, media and activities that best support the desired end result of the defined marketing activity. V isual content marketing requires a different skill set, and y ou may even need to channel your inner designer (more on this later). Examples of images include store logos, prices, text about features and specials that pop up when a viewer makes a specific move. The 40 tips below may seem basic, but you’ll find many at the core of the best email marketing campaigns out there. You’ll be able to see the different campaign types and see how you can replicate the success of other brands. Featuring examples from Facebook, Starbucks, Nissan and more. The Internet revolutionized commerce, introducing consumers to an unprecedented level of information, as well as a powerful means of interaction between businesses and customers around the globe. This involves getting the attention of the public. This campaign stopped people in their tracks. After a few awkward years adjusting to the new climate of social media advertising, marketers in the fashion industry have finally begun taking their campaigns to stunning heights of creativity and glam. The greatest marketing campaigns are those that are memorable. These campaigns were simply stunning while they were active. Read our newest post for Best Social Campaigns in 2017! This is a guest post from Michael Patterson, Digital Marketing Specialist at Sprout Social. Hashtag campaigns are an effective means of generating more social media conversations around your interactive marketing campaign. For example, VR campaigns are more valuable in terms of personalized content. Direct marketing approaches like texts and emails carry your marketing message straight to the consumer wherever she may be. Marketing Metrics and Key Performance Indicators (KPIs) are measurable values used by marketing teams to demonstrate the effectiveness of campaigns across all marketing channels. This talking point created a 23% increase in bookings, which kick-started a number of one-day workshops, won three key accounts, and garnered considerable press attention. Once the details are finalized, it’s important to have the right people in the field representing your company. #1 – Sally Hogshead – Find your Fascination Advantage Our team first heard of Sally’s fascination advantage concept when attending Copyblogger’s Authority Rainmaker conference earlier this year. One of the earliest examples of interactive marketing, calculators are typically found on real estate and banking websites. Influencer marketing is one of the most useful and efficient ways for businesses to reach potential customers for their products and services. Download LEVERAGING INTERACTIVE DIGITAL EXPERIENCES ACROSS THE CUSTOMER LIFECYCLE Some basic examples of ambush marketing is the selling of musical merchandise right outside the venue of a musical concert with no permission from the promoters of the event or depending on an association with the concert to promote sales. To prove it, we have outlined 8 interactive marketing campaign examples below that were used to boost brand awareness, better qualify leads and close sales. Promoting a TV series can be twice as difficult as starting a movie marketing campaign. Read more in our blog. Here are 3 examples of great cross-media marketing campaigns that are widely considered to be innovative, effective and huge successes for their respective brands: IKEA In 2013, IKEA launched one of it’s most successful marketing campaigns to date with it’s Interactive Furniture Catalog. Nevertheless, the print industry is far from dead; in fact, print marketing has only continued to grow and evolve alongside the upsurge of new technology. Otherwise it was terrible, so dive into the best marketing campaigns of 2016. Truth is, successful interactive marketing campaigns can be executed using a variety of content types with just about any budget, or team size. We found 28 examples of the best marketing campaigns thus far in 2016, as well as all a look at the brilliant people behind them. Marketing campaigns are going mobile. The key is finding one that best suits your type of business. As a result, most advertisers and businesses are well aware that they need to embrace the use of mobile marketing techniques if they would like to see a continual rise in their company’s sales figures. Since the rise of the internet and in particular YouTube, viral marketing has been the goal of businesses of all sizes around the world. Interactive content works well for startups as well as big brands. Read our Site FAQ for more, 54 Interactive Marketing Campaigns - Marketers are trying to get your attention. The SmartCap is an interactive bottle cap that initiates an event whenever a new bottle of Strongbow Gold Cider is cracked open in the bar. Guerrilla Marketing is a creative content marketing strategy that prides itself on being unconventional. Learn how to leverage guerrilla marketing as a tactic with corporate examples, ideas and campaigns. " Sales promotions are just one type of marketing strategy but are often confused with advertising. We offer several services for your company – including direct mail design and personalised direct mail – and can advise you on the best options for your business, just get in touch with one of our experts. Coca Cola Intergrated marketing communications Coca Cola uses Integrated Marketing Communications in order to communicate with its target. As brands seek to create campaigns that wow and turn heads, creating a brand moment that stands out is the single biggest achievement that a company can reach for. In fact, the two are different, as each appeals to a different nature of the consumer. Interactive marketing is a conversion with (instead of marketing at). Introducing the Top 100 email marketing campaigns. Interactive marketing is a one-to-one marketing practice that centers on individual customer and prospects’ actions. Although VR marketing does require a reasonable marketing budget, to begin with, using VR in marketing is still beneficial in a lot of ways. One of their best marketing stunts used augmented reality. Having calculators integrated into a website’s layout makes it easier for people to do their research in one place. Women's Aid It may be one of the oldest forms of advertising in the world, but marketers are becoming increasingly creative with their outdoor campaigns. Published: July 2014 10 Creative Direct Mail Campaigns. And because it’s only “sell” is to try to get us to change our behaviors or attitudes about something, it can be powerful when done well. Eight months ago, I shared 30 of the best social media campaigns of early 2014. Internal Marketing Communication by Interactive Screensaver Prior to the formal launch of a new product , a succession of key messages and product themes can be delivered to targeted staff computer and device screens as a series of continually rotating screen savers. A Guide to Interactive Marketing Campaigns and Why Your Competitors Are Jumping On-board 07 June, 2018 . Sisense’s digital marketing dashboard examples allow marketers and marketing executives to stay in control of their campaigns’ performance, identify weaknesses before they become actual problems and optimize their marketing activity in real time. An ARG is an interactive narrative that uses the real world as a platform to tell a story Successful direct marketing campaigns use data to support decision making at every step along way; from initial concept to interpreting the results. Here's a great example of a simple, funny graphic that's perfect for social media. Interactive Marketing is the new age of marketing campaigns. Great marketing examples come from companies that dare to risk and don't go with the obvious. Following a memorable first quarter with the best of Indian social media campaigns, the second quarter of 2015, marked with the Indian Premier League, saw quite a few innovations in the field of digital marketing in India. Warc 100 has chosen the marketing campaigns from more than 2,000 winners of effectiveness and other marketing excellence Companies can use many types of direct marketing campaigns. Find and save ideas about Interactive 10 Creative Direct Mail Examples. Email and Texts. Below you’ll find 122 examples of creative marketing campaigns. A collection of 50 super creative banner ads from across the globe. Wait, are you wondering whether or not email marketing is still reliable? The marketing campaign below teaches the video viewer a surgical procedure from the point of view of a patient. See our content marketing case studies and examples of infographics, interactive content, data journalism, parallax, and videos. Those that are most innovative and keen to try lots new and different ideas. For successful retail marketers, interactive content has become the new normal. 14 brilliant examples of brands using interactive offline advertising By Jake Hird February 15th 2011 14:25 Digital marketing, communications and advertising isn’t now just restricted to the internet, especially as online channels continue to develop and merge into offline ones. Here’s a table of contents to help you jump to the content marketing examples you most want to see. Though, in New York City especially, it is a constant evolution of billboards, they are all in one recognizable style. Multichannel Marketing. Many viral ad campaigns have capitalized on the massive popularity of viral videos. These interactive marketing campaigns will do the trick. It won't surprise you to know that over half of total Internet traffic now comes from mobile devices, and this figure is only going to increase. In the West, we are accustomed to being progressively improving the quality of life . 21 Content Examples to Inspire Your 2017 Campaigns 1. Learn how to: Employ interactive marketing experiences that boost brand advocacy and engage the modern consumer at every digital touchpoint; Leverage your social channels by using the optimixal mix of branded and earned content Marketing grew engagement on the interactive programme by publishing the results of a conjoined safety test. These marketing examples from the business world will help you find new ways to get creative, and create your own inspirational content marketing to win leads and sales. This isn’t a new trend; really it’s about catching up with where people are. We want to help every retailer provide an exceptional customer experience by using purchase, product and customer data to create email marketing campaigns optimized for Interactive marketing moves advertising messages from static to more personalized. By Understatement time: Marketing has changed a ton in the last five years. Direct mail continues to be used heavily, with a 43% share of total local retail advertising. Discover which creative marketing campaigns made TopRank's 2013 list, and how they were able to become memorable in the minds of their audience! an interactive Interactive Dashboard Examples. If you’re a B2C marketer using an agency or dedicated creative team, give your team some examples of campaigns that you like, and ask them to use those concepts as guidance during their brainstorming. At EverSpark Interactive, we love seeing the best of the best in creative digital marketing. According to a study by Adweek, 75% of brands engage with influencers as a part of their main marketing strategy. Some of these ad campaigns are here because they changed the way consumers thought about the world around them and some are examples of great solid marketing built on spot-on insights and Interactive marketing is a great way to shake up traditional marketing campaigns and provide something memorable and fun for your audience. 20 creative guerilla marketing campaigns Published on March 2, 2011 in Advertising We are so overwhelmed with advertising everywhere that it becomes hard for creative agencies to make ads that stand out. the keys to successful viral marketing campaigns include the following except use web analytics to determine the best approach while e-commerce can increase international orders, many are turned away primarily because the company Let’s take a trip down memory lane and have a look at the top three examples of viral marketing campaigns over the past years. When it comes down to it, the effort companies put behind their engaging and interactive marketing camp Interactive touch screens are a fantastic medium to reach new clients, build brand awareness, capture data and just have a ton of fun. Content marketing campaigns are more focused on the product or service and the content is usually more rational and informative. Below are examples of some of the best email marketing campaigns that of this year (so far). Explore the Strategy of Interactive Marketing. We Bake Newsletters. Inside you’ll find 24 creative social media campaigns across a variety of social networks, industries, and business sizes. These 5 examples are just a few ideas of how your brand can entertain, educate, and inspire your audience with great content. The benefit of this type of campaign, often called guerrilla marketing, is that when done right, it can engage Facebook friends, Twitter followers, local press, and national media. And not afraid of a In general, co marketing campaigns are easier to plan, develop, launch, and maintain than co-branding campaigns. Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. A few creative experiential marketing examples: A sporting equipment company builds a storm-simulation chamber for shoppers to test their gear An airline A Definition of Interactive Marketing. This takes place further down the customer decision journey and, unlike branded content, ROI is more about lead-generation and sales than building a positive image of the brand. It has cited Reynolds' formation of the Miller Band Network in 1979 as the seminal engagement marketing moment. Their green marketing has relied heavily on the use of natural imagery, such as birds and lots of greenery. This means that marketing agencies fabricate commercials, ads, events, etc that speak to a person on an experiential, emotional level. and Unconventional Marketing Examples. They develop website content, plan and manage social media and public relations campaigns, develop email campaigns and create print and online publications. Experiential marketing allow consumers to engage with brands in an true and meaningful way. You’ll also notice that many of the examples employ five or more of these tips in a single email. Marketer: SEER Interactive. There you have 5 successful social media campaigns that made waves in the last few years. MarketWatch’s Swipeable Investment Quiz This quiz from MarketWatch uses a type of interaction that’s on the rise in today’s Tinder Era… the swipe! It's filled with more real-life examples of successful marketing campaigns for every stage of the customer lifecycle. By creating a unique hashtag for your campaign, you make it stand out and attract the attention of more people. Instead of simply viewing an ad in a magazine, interactive marketing encourages an audience to become fully Digital Marketing Metrics and KPIs are values used by marketing teams to measure and track the performance of their marketing campaigns. Great examples of digital marketing The really successful digital campaigns are those that ride the wider trends in how marketing, media, technology and consumer culture are changing. Interactive Visualization Dashboard Examples Click on an image to open one of these live interactive dashboards in a new tab. Check out these 6 examples via Vidyard Go beyond traditional video hosting and unlock the power of video. For lead generation, 87% of B2B marketers’ use email marketing to generate new leads, while 31% of B2B marketers’ cite email marketing as the channel that makes the biggest impact on revenue. The first step in executing a direct marketing campaign is finding quality Interactive marketing involves a marketing tactic that is in direct response to something a consumer does. They are the ones that resonate with your audience and really create an affinity between your customer, the messaging, and the product or service . To demonstrate this ‘shift’ in the marketing landscape, we bring to you 7 campaigns that took off during 2017 thanks to their creative, innovative, and of course, interactive qualities! Dig in to see if your favorite campaign has made it to the list. Interactive marketing involves marketing initiatives that are triggered by customers’ behaviors and preferences; for this reason, it is a major shift from traditional campaign-based marketing efforts. These are some brilliant examples of interactive email campaigns. The effectiveness of guerrilla marketing campaigns can be measured by the amount of attention they attract – in contemporary marketing terms, the amount of engagement they incite. Warc 100, an annual ranking of the world’s most creative and effective marketing campaigns, has recently revealed the 100 best marketing campaigns for the years 2014-2016. Discover five quirky but effective advertising ideas that can help you grow your business in our blog post on creative advertising ideas . GE also built five interactive online games as part of the campaign to better educate A collection of 25 wonderful examples of animated GIFs in email marketing templates that make static emails more creative and engaging for the subscribers. The uplifting promotional video generated record-breaking online interest, yielding more than 114 million views Inspire your marketing strategy with this list of 25 creative offline marketing examples. CRM + Marketing Automation Campaigns Need inspiration for your CRM and marketing automation platform integration? Check out these six marketing automation campaign examples you can implement with your CRM integration. http://urbaninteractives. Note Click images to view complete animated creatives 10 Examples of TV Series Marketing Done Right. Dun & Bradstreet From content marketing to demand generation, Dun & Bradstreet are masterminds at transforming data into creative, engaging content. VR lends itself perfectly to supercharging marketing campaigns, and creating entirely new marketing strategies. Throughout this article, you’ll see credible examples of email campaigns that helped new and existing businesses achieve tremendous success online. Interactive Data-Driven Campaigns Pulizter Centre The Pulitzer Centre launched the Roads Kill project to raise public awareness of the fact that as the number of cars around the world increases, the number of traffic fatalities does too. ” This year has been saturated in outlandish political statement, heated sports controversies and some of the most innovative marketing campaigns to date. A marketer will design an ad, purchase ad space, send the ad into the world and wait for the results to start showing up in the cash register. These storytelling examples are clever, carefully planned and full of key aspects that play on our emotions. Guerrilla marketing is an advertising strategy where brands use innovative, low-cost methods to promote their product or company. See how 350+ of the world’s leading brands are engaging their audience with stimulating visual stories. A bold initiative from Google curates best-in-class examples of digital campaigns